QIAGEN, a renowned provider of sample and assay technologies for molecular diagnostics, sought to enhance the visibility and market appeal of its QIAsymphony SP/AS instruments and consumables.

To achieve this, the company commissioned GENERATION DESIGN to develop a series of compelling key visuals. These visuals were designed to effectively communicate the unique benefits and advantages of the QIAsymphony platform, highlighting its efficiency, accuracy, and versatility in various diagnostic applications.

By showcasing the value proposition of these instruments and consumables, the key visuals aimed to drive customer interest and increase sales.

The final images seamlessly merged professionally captured photographs with a CGI virtual lab environment, creating an immersive experience for the audience.